Building Value Through First Impressions

First impressions are important. If you have a private practice or provide services that require direct interactions with your clients, the environment you project, whether in person or via web conference, leaves a lasting impression.

Let’s say you’re a highly credentialed professional with a great reputation. As a result, you can and should command premium rates for the services you provide. However, your environment is a projection of you. If your environment is sloppy and disorganized, your clients may perceive the same of the services you offer. Regardless of your reputation and credentials, some may never be able to get past the initial impressions.

Consider creating an accent wall as a backdrop which projects well via a web conference and also adds visual appeal to in-person client meetings. The services you provide may change the visual branding of your office. For example, if you offer high-end legal services you might consider a professional backdrop like The Heritage Plaid Blue Wallpaper from Graham & Brown. Your choice may be much different if you are a medical professional specializing in children. Maybe something a bit more warm and colorful would apply.

Schedule an initial Design Consultation and I can view your space and offer some suggestions on how to ensure you are creating an impression that aligns with the value you bring to your clients.